Just Search SEO Review

If you were looking for an honest Just Search SEO Review …

.. apologies. If you were looking for an honest and impartial Just Search SEO review, this post has now been disabled due to pressure from Just Search, they clearly don’t want honest and truthful seo reviews. Just Search deemed my experience with them as something they don’t want on the Internet – which would be pretty boring place if everyone agreed and no one had an opinion. All the facts contained within the original post were verifiable and based upon upon actual events of my personal experience with Just Search and the SEO they performed (or are still performing) on a small website inherited by myself, for which I perform additional web development. The findings are also all backed up via industry standard tools such as Seomoz’s Opensite explorer and Google Analytics.
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ECommerce Content Source Ordering for Product Detail Pages

Content source ordering or SOC (source ordered content) is the idea that content nearer the top of the raw  HTML source code has greater weight and meaning for search engines. For instance, a paragraph of text right at the top of the HTML source has more meaning than the same passage that may appear in the footer. It is very useful for those all too common generic menus (home, about, contact etc.) that has no SEO benefit at all, yet appears at the top of every page of your site. With SOC and absolute positioning of DOM elements, it is possible to position this HTML at the very bottom of the source code, thus gicing greater weight to your page content.

The latter is not a new idea by any means, but is generally considored to be a positive practice to implement on any site.

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CRO and SEO – The Essential Relationship

Lately, I’ve been reading a lot of SEO related posts at the web design forum and have been contacted by a lot of seo agencies at work (my email may be doing the rounds). The thing that I’m most amazed by is what a narrow and ultimately incorrect, view of search engine optimisation some people and companies seem to have.

Let me elaborate.

As much as I love the web design forum, some of the advice given is frankly, awful, I can’t not post a reply. A lot of the advice given is a range of generic seo quotes that people have picked from the web. E.g. ‘use headings’, ‘have a keyword density of 4%’ and ‘get backlinks’. The majority of the advice centers around simply getting people on a website or appearing for a generic, competitive term. Compare the latter to SEO’s calling me up at work (and I quote) – “there are 9,000 people searching for xxxxx every month, imagine having 9,000 more people on your site every month”.

All this is fine in theory. However, say you do manage to appear for a generic competitive term or get 9,000 new people on your site – what then. There is a high likelyhood that your boucne rate (or percentage of people who leave your almost immediately) will increase a lot.

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