It’s been fairly common news for a while now that the age old Yell.com offer web design services, or “Yellsites” as some have coined it. There’s been a lot written about this fact, with some people citing lots of reasons why Yell websites are evil. There also a fairly in depth post that goes on to actually explain why the author dislikes yell.com websites over here. Additionally, there is also a big pool of annoyed people over at the infamous reviewcentre.
Personally, I think their sites will never set the world on fire, but at the end of the day Yell are tapping into a certain and very specific niche where the majority of their clients are very small businesses. It’s truly a case of you get what you pay for (even if a Yell.com website will cost you more overtime, which is what I assume is key Yell’s business model). For me, it’s great really, as seem to have lots of clients who currently have a Yell site, realise their site isn’t performing for them and want to move on – in I (or any other web person) step. Yell are clearly going down the bulk route with their sites being mass produced and based upon templates – at the end of the day they aren’t charging bespoke prices (in the short term anyway). I say fair play to them if they want to go down that route. This post isn’t in any way intended to knock Yell.com websites in the least. Although I’m not a fan of their apparent sales patter I keep hearing about where Yellsites say they have a special partnership with Google” or the “Did you know Yell.com is the most searched UK website” – for the record, both of those statements are frankly lies and total rubbish.
Continue reading Yell Websites and Template Recycling – A Review