It’s a widely known fact that link anchor text is rated YH2Z675VXTC5 highly by search engines and is often the deciding factor in your SERP position for competitive terms, mainly because it gives meaningful information to users (amongst others). Correct use of anchor text (on both inbound and outbound links) will give your page increased meaning.
I’m sure you use this fact throughout your website while performing onsite SEO. Any tutorial will rightly tell you that keyword relevancy is of upmost importance here. However, a lot of the time you end up with a ‘Home’ link on your menu, linking to your main page.
This is bad for SEO for a number reasons. Firstly, the anchor text ‘home’ is very poor choice of word to use as it’s meaning is highly diluted nowadays. Now unless you have a site relating to homes, the keyword isn’t very useful at all, as we don’t want to rank highly for the term ‘home’. However, at the same time users are familiar with such a link and it makes sense to name such a link to your main page. The situation is worsened if your site is large with a great number of internal links. Imagine having a 100 page site, all with the anchor text ‘home’ – this is a lot of inbound links telling search engines each page is related to ‘home’! Furthermore, the menu link’s are usually towards to the top of the page, giving them inscreased relevancy to search engines.
The solution is a compromise, use ‘home’ along with you main keyword(s) – making sure to avoid obvious stop words like ‘and’. For example ‘Graphic Design Home’. Even better use your main keyword directly in the anchor text i.e. ‘Graphic Design’. This is quite a powerful and simple SEO trick that is easy to implement into your site.